Dish Rack Contestants

Designers, even we have the same title, everyone has different design approach on the one same project.
On our Dish Rack Design, each suppose to present two directions, then the team will choose down to 3 or 4 concepts to go further on the design board.
Here were our final four;










SINE, a middle end styling, not too fashion but enough to make different and adding some style to the kitchen.
Maybe a catch to look at the beginning, it may not match all the kitchen. It targets to a younger, small space habitants.
Can hold up 15-16 plates with utensil hollder and an opened lane for putting cups, glasses on. ( with small slope detail to keep your cups always slide in)
Come with tray as a set.
Color is fashionable, candy with a bit metallic touch.





MIST, a basic approach with all functional improvements. It may appear simple, it holds up a lot of plates and you can use all the space inside to the fullest. Even the wall of utensil holder, there are ribs to help you secure the plates. The interesting improvement on the inside of the utensil part is great little details; the inner ribs added to help organizing your tools, the bottom of utensil basket is concave shape so, all the water goes down surely to the underneath tray.
The color is very tone down, Eco friendly to your eyes and as same as to your kitchen. But is this shape different enough?





MAX, a fullest capacity to hold up all sizes of your plates, 4" to 11" fit all and yes, a lots of them. Not much explanation, just for people who go crazy for the value! Cheap in production, because two parts are actually come from the same tool, just flip it and assemble to ..X shape.
Save space for storage, shipping and ratialer will love it. Once folded, it became flat and ready to be shrink wrapped.
The utensil pocket is separate from the main rack and snap to the side of the rack itself. Come with tray which can be a cover when packed for shipping.
No color application yet!










BOOMERANG, a fancy sophisticated look for the dish, and for your kitchen. There are only two plastic slats, thin and place next to each other forming up the rack... You can go longer, just buy more slats. There are very stylish utensil pockets to both ends. ( not quite finish, need to add holes for water to drain out but this is only the idea sketch)
Assemble with the Aluminum rod, close all parts with knob on each side. Boom.....Boomerang Dish Rack.

Already have met our final four contestants, which one do you think will win?
Feel free to vote your mind and share your comments.

I will reveal the final after the BREAK. ( cut to commercial)

Never a day, without a line,
Happy Designing

By KanJANA

Dish Rack Design Project

We began to blog while our design studio is working on this Dish Rack design project for a plastic factory.
The design brief is Simple.
" We want the dish rack design that goes with our other items in the catalogue, it has to be practical and easy to produce, not like our current one that we copied from G*ZZ*NI"

It always irritates me when someone admits proudly that they make a living on copy and call themselves designers. No, you are copier and it will lead your company to the price driven, competing with China who by the way, copy iPad and BMW FYI.
I hope by working together will make them realize the role of designer and the importance of being creative, original and DO NOT make a living by COPY.

Another key to this project is it has to be CHEAP, this is a big word. It needs all requirements as the fancy brands want for their design but this brand stands for inexpensive, not even affordable. I did not count how many times he mentioned cheap, supermarket, and basic.
After all, he needs it to also different than the one in the market.

I looked at our engineer and thought this may not be Basic job as we basically imagined.

Before we showcase the design directions we have worked for them.
Let see what we got from our research.
The Top 10 dish rack list and source where to buy good dish rack 2011
from Apartmenttherapy New York.






Simplehuman






Polder






IKEA






MoMA Design Store






The Conran Shop






Fante's Kitchen Wares Shop






Amazon.com






Black and Blum




Cooking.com



Tse & Tse

For full article,
http://marketplace.apartmenttherapy.com/features/best-dish-racks-amp-where-to-find-them

This list by the way, is different than the one they listed on 2007, some are same but not the same ranking.
Here is from 2007

• Polder Compact dish rack ($20)
• Classic Bamboo folding rack ($20)
• Very Modern Stainless rack ($40)
• The Classic White Rubbermaid dish rack ($9)
• Funky Newson Dish Doctor ($72)
• Rohan dish rack ($50)
• Ikea ORDNING ($15)

These lists were benefit us greatly on what people like and looking for in the dish rack, but our restriction is
"Plastic, Practicle, Basic, Inexpensive and Different"

Next post, we will showcase our four design directions that selected for presenting to them.

"Never a day goes by without a line"
Happy designing/ creating

KC

Design Battlefield

"Couture" Wine bucket, Client: Ardinox, India. Designed by SOTA. Www.studiosotadesign.com

We started this design blog after our official ID website was renovated. Some of our past works, not all, could be catalogued in this blog. But we will select them and showcase the insight of how creative,idea and design process made through the given sale or marketing brief.
There is Pre-War period when sale, marketer, creative, designer all discuss about the brief, the objective of each design project. It usually exciting, very informative and sometimes so inspiring.
And then come the WAR, between designers and design director, and all the time with Engineer who think nothing is possible.
Finally, the Post-War period, sometimes the results satisfy every one in the team, a lot of times the fight in this period between designer and the sale/marketing could be fierce! They want some design that sale proven, easy to understand, no need to communicate extra and of course inexpensive.
We( as a designer) need new challenge and innovative ideas to go to the production and be in the market. We just need the client to have a little more imagination as same as engineer and sale people. Stop being up tight or too much into number of sale driven.
We do not need just another product, another junk.
We need more great products.

Nothing is impossible!







The top five pictures are SS wine bucket that can be dressed up for a party. Use it with imagination and people will remember your party. Little thanks to the bucket.
For the last pic, credit goes to my friend, Nok Thayavee, whom I always imagine quite early that she would be who she is today. Very creative and Always very kind and caring at heart. We ( SJB friends) think she smiles like a Japanese cartoon character, still does, she lights up the whole room, as same as her little Dada.
Her children art/creative school called "Creakids" say it all that why do we need people , especially little people, with more imagination.
We want them to grow up and spin this world a little bit more interesting, don't we?
http://www.facebook.com/pages/creakids-คิดส์สร้างสรรค์/106903335997345?ref=ts&sk=wall


"Not a day goes by without a line"
Happy designing/ creating

KC

Industrial Design / Product Design

Studio Sota (Design studio) is a professional product design and OEM/ODM/production control house. The company’s mission and passion have been to create innovative, sophisticated designs and to realize these designs through advanced production methods. Our results reflect this threefold expertise. Sota’s raison d’être is to achieve synthesis of superior design and impeccable production for the creation of novel, stunning and functional products. We will stand for nothing less. Our work of arts are created for people who insist on a sophisticated design and quality construction.“There is no problem, only solutions.”.