"Couture" Wine bucket, Client: Ardinox, India. Designed by SOTA. Www.studiosotadesign.com
We started this design blog after our official ID website was renovated. Some of our past works, not all, could be catalogued in this blog. But we will select them and showcase the insight of how creative,idea and design process made through the given sale or marketing brief.
There is Pre-War period when sale, marketer, creative, designer all discuss about the brief, the objective of each design project. It usually exciting, very informative and sometimes so inspiring.
And then come the WAR, between designers and design director, and all the time with Engineer who think nothing is possible.
Finally, the Post-War period, sometimes the results satisfy every one in the team, a lot of times the fight in this period between designer and the sale/marketing could be fierce! They want some design that sale proven, easy to understand, no need to communicate extra and of course inexpensive.
We( as a designer) need new challenge and innovative ideas to go to the production and be in the market. We just need the client to have a little more imagination as same as engineer and sale people. Stop being up tight or too much into number of sale driven.
We do not need just another product, another junk.
We need more great products.
Nothing is impossible!
The top five pictures are SS wine bucket that can be dressed up for a party. Use it with imagination and people will remember your party. Little thanks to the bucket.
For the last pic, credit goes to my friend, Nok Thayavee, whom I always imagine quite early that she would be who she is today. Very creative and Always very kind and caring at heart. We ( SJB friends) think she smiles like a Japanese cartoon character, still does, she lights up the whole room, as same as her little Dada.
Her children art/creative school called "Creakids" say it all that why do we need people , especially little people, with more imagination.
We want them to grow up and spin this world a little bit more interesting, don't we?
http://www.facebook.com/pages/creakids-คิดส์สร้างสรรค์/106903335997345?ref=ts&sk=wall
"Not a day goes by without a line"
Happy designing/ creating
KC
No comments:
Post a Comment